Menu
Brand Heritage – Marketing the Extraordinary
Why Heritage Marketing is more important than ever, and how to apply these marketing strategies successfully while remaining contemporary.
Museum-Quality Art for Airport Luxury Retailers
Airport luxury retailers can choose to associate their brands with museum-quality art. This elevates customer conversations to education & culture and resonates with those who love both art and luxury.
Expert Interview with Julie Gustafson of Heirlooms on Video
An interview with Julie Gustafson, President of Heirlooms on Video based in Chicago, which captures the lives and art collections of high net-worth families and institutions.
Expert Interview with Pandora Mather-Lees, Superyacht Art Consultant
This Expert Interview with Pandora Mather-Lees, Superyacht Art Consultant, showcases her experience in preserving and displaying fine art in the marine sector. We also discuss important advice for superyacht crews who need to handle art collections which can at times exceed the value of the vessel itself.
Founders Place Podcast with ArtRatio CEO
This FoundersPlace podcast with ArtRatio discusses how customer-centric businesses need to pivot to the changing needs of the client.
Expert Interview with the Curatorial Research Centre
This ArtRatio Expert Interview with Dr. Tehmina Goskar of the Curatorial Research Centre explains how powerful storytelling is central to the job of a curator in explaining the history and culture of arts- and luxury-related collections.
Expert Interview with Stuart George of Arden Fine Wines
This ArtRatio Expert Interview with Stuart George, Managing Director of Arden Fine Wines in Mayfair London, recounts trends in the luxury beverage sector and discusses the optimal conditions for the display and conservation of investor-grade wine collections.
Art for Weary Travellers in Airports
Art and antiquities exhibited in airports can sooth weary travellers, allowing an escape from laptops and mobile phones. The key to success is to find a balance between the display of fragile artworks and their conservation.
Displaying Art Collections on Superyachts
Extreme care must be taken to protect fragile art on superyachts due to the reflected UV and extreme variations in temperature and humidity. While superyachts are not especially suited to displaying art, measures are available to reduce the risk so you can combine a splendid view of the ocean with a sumptuous view of your art collection.
Art insurers are well-placed to help retain the market value of collections, reducing risk and rewarding collectors using a new form of telematics-based ‘Black Box’ art insurance. This ArtRatio Blog article focusses on an IoT cloud-based approach to art insurance in which good collectors could receive financial benefits for demonstrably good behaviour.
Authenticating Luxury in the Age of Superfakes
Authentication of luxury goods has risen in importance since the advent of “super fake” copies of the real items, which sometimes reach us direct from official manufacturing supply chains. The world of art provenance has lessons for the new field of luxury provenance in determining the real market value of luxury items. This article from our Chief Marketing Officer, Carla Pohli, looks at recent events in luxury provenance, current trends and up-coming solutions to counter luxury fake goods.
Marble Antiquities and Natural Light
Marble has held a fascination for sculptors for thousands of years, thanks to its unique qualities in playing with light. The birthplace of Greek sculpture can be traced to Tinos in the Cyclades, famous for forming a ring around the sacred island of Delos, the mythical birthplace of twins Apollo and Artemis. Carla Pohli, Chief Marketing Officer for ArtRatio recounts a personal tale of discovery in Tinos, illuminated by the history and art of this Greek island.
Which Artwork Materials Fade Most with UV?
The most UV-sensitive artwork materials include silk, nylon, colour photographs, 20th century dyes on tinted paper and lake pigments. There are a variety of solutions available which can reduce, or even stop UV damage such as fading or structural breakdown of the materials themselves. This Blog article assesses the options on hand and stresses that they should be chosen based on the requirements of each artwork in your collection.
Lighting art is difficult and depends on the object’s light sensitivity, the ambient light conditions and even the age of your viewers. The Colour Temperature of a light source is a measure of its colour appearance and can decide whether the artwork appears as intended by its author.
Retail Analytics technologies allow us to measure where our customers are spending time when browsing our products, whether at a trade fair, retail store, airport or art gallery. This article discusses privacy in the context of recent trends in monitoring retail product popularity which aim to understand what our customers want.
Protecting Fine Wine Collections from Light Exposure
Wine photoactivates at visible and ultraviolet wavelengths, resulting in odours and tastes which can ruin an investment in a wine collection. This article discusses measures currently taken to reduce light exposure on wine, as well as reducing fluctuations in temperature and humidity, which can damage the cork and paper labels.
Incunabula (Latin: cradle) are works from the era of Early Printing (1450s to 1501) and can take the shape of books, broadsides or pamphlets. This period led to an increase in availability of printed matter, leading to the education of the masses in Medieval times.
KRION® is an engineered solid surface material from Porcelanosa in Spain. It is based on Alumina Trihydrate and resins, which gives it properties ideal for placing in direct contact with fragile collections of art, antiquities and luxury items.
Books of Hours at the Nationalmuseum of Sweden
| Books of Hours, the most common example of medieval illuminated manuscripts, contain Christian prayers and psalms with highly decorated initial letters and gold-painted illustrations. We had the privilege of housing four such works from the Swedish Nationalmuseum collection in an ArtRatio smart glass table. |
Big Data analytics has the potential to highlight the traceability which exists naturally in the Art World. And yet it seems that data lives in silos in the art world, speaking volumes but never heard.
Art collections can reside in museums, corporations or private residences. This article discusses how the trend towards greener, healthier and more sustainable buildings requires architects to reconcile the need for increased daylighting with the need to protect fragile art collections.
Price Traceability in the Art World
This article looks at how ArtRatio links disparate data silos into one coherent real-time value chain linked to the art market price.
Monetisation of Cultural Assets
Museums rely heavily on foundations, trusts and personal contributions against a backdrop of government budget cuts. Is it time for museums to play a more profitable role in the global art market?
How to Protect Art from Sunlight
This article shows how to protect art from sunlight using smart glass (also known as electro-optic glass or switchable glass). This involves not only reducing light exposure on museum quality works of art but also allowing exhibition of the object in human photopic vision.
Art conservation can be achieved by simply storing the object in a climate-controlled environment but the object can then suffer from a lack of exposure to the general public, which can hurt its economic value.
Antique Art and The Light Spectrum
© 2020 ArtRatio S.L.