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Business Analytics, as applied to art collections, involves monitoring parameters of interest for the safe-keeping and display of your items. This includes environmental data (temperature, humidity, light and light exposure) as well as data about visitor-engagement (if you are a museum) or customer-engagement (if you are a gallery or retailer). From this data, we can extrapolate indices and ratios which tell us about risk, balance and the popularity of your collection.
The ArtRatio business analytics system monitors temperature, humidity, light, light exposure and popularity and estimates the risk of damage to your collection as a function of the material sensitivities of the objects on display. Future data sources will include air quality, vibration, location and security.
By popularity, we mean the total time that the items have been viewed. This is measured by the presence sensor on the front of all ArtRatio products, which silently activates the smart glass and internal LEDs. The presence data is anonymous and GDPR-compliant, since we do not track the identity of persons. We do know however which items are the most (and least) popular in the collection (and when they are most viewed).
On the circular dashboard gauges, green represents a safe region and red represents danger. E.g. if you specify the ideal temperature range for an antique book collection as 19-21ºC, this range will appear in green; below and above that range will be red. You can then see quickly from the position of the dial if your collections are currently at risk.
By real-time, we mean that data is sampled, calculated and viewed instantaneously on the dashboard. E.g. if you trigger the presence sensor by walking in front of the display, the light dial will swing upwards immediately, indicating an increased level of incident light on the items exhibited.
The material sensitivities reference the British Standards Institute (BSI) document PAS 198, entitled “Specification for managing environmental conditions for cultural collections”. This document specifies ranges of temperature, humidity and light under which each material should be displayed, based on its sensitivity (indicated as low, medium or high). The software includes examples but we recommend that you consult this reference for the full list, or simply contact us and we will be delighted to help.
We know that trust and reputation are achieved by institutions such as the Getty or the British Museum by following (and often setting) high standards in art conservation, display and management. If a private collector can *prove* that the items are being held within similar environmental conditions, the reputation of the collector can increase over time.